Gustavo is a brazilian designer from the interior of São Paulo, focused on brand identity, visual systems, and motion design. His practice sits at the intersection of design, culture, and strategy, building brands that hold together across physical and digital touchpoints.

Osllo

The audiovisual market lives with a common imbalance: beautiful projects that don't sustain purpose, or efficient deliveries that don't move. Osllo was born to eliminate that choice.

Oxus Finance

Oxus is a fintech solving global finance's lack of clarity and efficiency in international transactions. The brand positions itself as a navigation system for financial routes.

Budz

Budz is a Brazilian pet tech offering telemedicine, AI guidance, and training tools for pet owners. Trusted by over 150,000 tutors across Brazil.

BRABA Playlist

BRABA is a Funk playlist celebrating peripheral aesthetics and the "fluxo" movement. Its identity honors Funk's urban heritage and global reach.

BRABA Playlist

BRABA is a Funk playlist celebrating peripheral aesthetics and the "fluxo" movement. Its identity honors Funk's urban heritage and global reach.

20 Anos de Lollo Terra

Celebrating two decades of the "Lollo Terra" MPB Award in São Miguel Arcanjo. A dynamic, pulsating identity representing the rhythm of 20 years of music and encounters.

20 Anos de Lollo Terra

Celebrating two decades of the "Lollo Terra" MPB Award in São Miguel Arcanjo. A dynamic, pulsating identity representing the rhythm of 20 years of music and encounters.

NINGUÉM VAI ME OUVIR! Podcast

NVMO! is a podcast & newsletter created to give voice to the frustrations, opinions, and musings of the host about the corporate design world, even if nobody reads or listens.

Lobofest 2025

Lobofest is an independent festival by the Lobotomia collective, shaking up the music scene in the interior of Sorocaba since its first edition.

Robéle

Robéle is a high-end custom furniture brand built around "furniture with purpose." Minimalist and confident, with tight letter spacing conveying closeness and trust.

João and Lelê Birthday

A custom visual identity created for Letícia and João's combined birthday party cups. A colorful, playful design inspired by a Brazilian theme, reflecting both their personalities.

19º Prêmio Lollo Terra de MPB

Founded in 2005 by musician Dudu Terra, this award restores São Miguel Arcanjo's place in Brazilian music, honoring Lollo Terra's legacy and MPB culture.

CLAREIA

CLAREIA marks the start of a cultural movement in São Miguel Arcanjo, connecting artists and audiences. A dynamic, abstract identity echoing its meaning: to illuminate.

Olist

Olist is one of Brazil's largest tech platforms for online sellers. For its rebrand led by FutureBrand, over 400 icons were developed with simple, versatile forms.

Still deciding what to do with this section :)